The solar leads you paid for and never closed are still buyers.
You pay $100–$300+ a lead and close around one in eight. The other 88% didn’t say no — they went quiet and sat there. Revenue Recovery Engine texts that dead pipeline for you, from your own number, the TCPA-compliant way, and rebooks the interested ones into fresh consultations. No new leads to buy. Just the ones you already paid for.
Your dead pipeline is the cheapest revenue you’ll ever book
No other trade leaves this much on the table: the highest lead cost, the lowest close rate, and the highest ticket all at once.
$100–$300+
cost per solar lead
~12%
of leads close — the other 88% go quiet
~$29,000
average residential system (EnergySage, 2025)
5–15%
of a dead lead list replies to SMS
Work it backwards from your own volume. Every $1M of installs is about 34 systems at a ~$29k average — and at a ~12% close rate you quoted roughly 253 homeowners who didn’t buy to get them. Not gone, just stalled. A reply rate of 5–15% on that pile is 13–38 homeowners back in conversation from leads you already paid for — per million, per year, compounding for as long as you’ve been in business.
Those are replies, not booked consultations — your close rate decides how many become sits. Scale it to your own revenue, or put your real numbers into the calculator below. We don’t know how big your list is; you do.
From a spreadsheet of dead leads to booked consultations
Upload your old lead list
Export the homeowners who took a quote or consult and went quiet — from your CRM or a plain spreadsheet. We screen it for consent and scrub do-not-contact before a single text goes out.
The AI reworks the pipeline
From your own number, RRE sends a natural, on-brand text and a 30–60 day follow-up sequence — the compliant way, inside quiet hours, with instant opt-out. No rep on the phone.
Fresh consultations book themselves
Homeowners who re-engage get booked straight onto your calendar as new consultations. Your reps only talk to people who raised their hand again — the highest-intent conversations you can have.
Solar is a TCPA minefield. This is built to keep you out of it.
The reason most installers never work their old leads is fear of a complaint. RRE removes it — compliance isn’t a setting, it’s the foundation.
Prior-relationship only
RRE only messages leads you already have a business relationship with — homeowners who asked you about solar. Purchased and cold lists are blocked, by design.
Quiet hours enforced
Every message respects the recipient's local-time quiet hours automatically, with a safety buffer inside the legal window — no 8 AM texts to a homeowner two time zones away.
Instant, honored opt-out
A one-word STOP suppresses the contact immediately and permanently, across the platform — and stays suppressed even if you re-import the list later.
Full consent + audit trail
Every send is logged with its consent basis and is exportable for your records — the paper trail that turns a scary channel into a safe one.
See exactly how much revenue is leaking right now.
Five numbers. Sixty seconds.
It opens on placeholder volumes so you can see it work — replace them with yours. The benchmark rates behind the results are sourced; how many calls and old leads you have is the part only you know.
Your business
Total calls coming in, answered or not.
Anyone who ever asked for a quote, booked an estimate, or filled a form.
Excluding phone calls — those are counted above.
Roughly what one new customer is worth to you.
Of leads you actually speak with, what % become customers?
An estimate of the revenue these three leaks could be costing a business your size — based on published industry averages, not a projection of your results.
Assumption set
Mid-range industry averages.
Based on industry-average assumptions. Real recovery varies by vertical, scripts, and how well you follow up. We default to Realistic; flip to Conservative if you want the floor.
Trade figures seeded from EnergySage / pv-magazine 2025 (~$29k system); GradeMyClose. Missed-call & reactivation rates are home-services averages — adjust any slider to your numbers.
Missed calls
Dead leads
Slow follow-up
Like the numbers? Start the 14-day free trial — your card isn’t charged until it ends, so your live campaign gets a fair shot at booking you jobs before you pay a cent.
Start free trialQuestions solar installers ask
- Which solar leads can I reactivate?
- Your own leads — homeowners who requested a quote, took a consultation, or asked about going solar and then went quiet. Those are leads you have a prior business relationship with, which is what keeps outreach compliant. A spreadsheet of old leads works fine; no CRM required. We do not text purchased or cold lists.
- Isn't texting old solar leads a TCPA risk?
- Solar is one of the most-litigated industries under the TCPA, which is exactly why we built this compliance-first. RRE only messages leads with a prior relationship, sends from your own number inside quiet-hours limits (recipient local time), honors STOP instantly, and scrubs against a business-scoped do-not-contact list. The compliance is the product — it is what lets you work your pipeline safely.
- How many old leads do I need for it to be worth it?
- Even a few hundred quoted-but-unclosed homeowners is worth running. At a ~$29,000 average system, closing even a handful of reactivated consultations is real six-figure revenue from leads you already paid for. Put your own list size and system price into the calculator above — it is the ticket size, not the list size, that decides this.
- What does my team have to do?
- Almost nothing. You upload the list once. The AI runs the texting and follow-up, and interested homeowners get booked straight onto your calendar as fresh consultations. Your reps only talk to people who raised their hand again.
- What does it cost?
- A 14-day free trial, then a flat $497/month on Starter — no per-lead fee, no percentage of the deal, no setup fee. You watch it rebook consultations before you are charged a dime.
- How fast can it start?
- Setup takes about an hour, and once your line is forwarded it’s answering the same day. Your first reactivation campaign starts after a quick review of your list — within 2 business days of upload.
You already paid for these leads. Go book them.
Upload your list and watch RRE rebook consultations before the 14-day trial ends. Flat $497/month after — no per-lead fee, no percentage of the deal.