Everything to know before you run Revenue Recovery Engine.

1. Where the jobs actually go

A homeowner with a dead AC at 8:30 PM calls until somebody answers. The shop that responds first is usually the shop that gets the job — and the numbers on how often that isn’t you are public:

And the leak nobody measures: the customers and quotes already sitting in your files, going quiet one season at a time.

2. What Revenue Recovery Engine is — and is not

One system that plugs three leaks for home-service businesses (HVAC, plumbing, roofing, electrical, solar, windows & doors, remodeling, pest control):

• Missed calls: a 24/7 AI phone agent answers, qualifies, and books; callers it can’t catch get an instant text-back instead of a voicemail dead-end.
• Dead leads: your past customers and unclosed estimates get a friendly text from your own number — the compliant way — and the interested ones land on your calendar.
• Slow follow-up: new leads get a response in seconds, not whenever someone climbs off a ladder.

3. The part most tools skip: the list you already own

Answering tools stop at the phone. The bigger asset is your job files: customers who booked once and went quiet, estimates that never closed. Industry benchmarks put SMS re-engagement of a dormant owned list at 5–15% responding — people who already know your name, whose acquisition you already paid for, on a list nobody else can buy. Reactivating your own list is the cheapest pipeline in the trades; buying strangers should come after it’s worked, not instead of it.

Run your own numbers with the calculator on the reactivation page.

4. Compliance is the product, not a checkbox

Texting your list from a personal phone is how owners get hurt: TCPA statutory damages run $500–$1,500 per message (47 U.S.C. §227), and carriers filter unregistered senders. This is the reason RRE is a system and not a blast tool:

• Carrier (A2P) registration on every sending number — no sends before approval.
• Opt-out language built into the cadence; STOP honored instantly and permanently.
• Quiet hours enforced in the recipient’s local time; per-phone frequency caps.
• List provenance gate: your own customers and inquiries only — purchased lists are refused, not warned about.
• Every opt-out logged and exportable, so your records survive scrutiny.

5. The five questions owners ask before saying yes

“What does it cost?”

Flat monthly from $497 — no per-text games, no cut of your jobs. The first 14 days are free: your card isn’t charged until the trial ends, cancel anytime in that window. Full tiers are public at /pricing — no scoping call required to learn a price.

“We already have a receptionist / answering service.”

Good — keep them. They handle live conversations; nobody is working your dead list, your after-hours calls, or your five-minute follow-up window. RRE runs alongside what you have and hands humans the conversations that need one.

“What if it says something wrong?”

It works from your business’s approved information — services, hours, booking rules you set — and escalates what it shouldn’t answer. Every call and text is logged where you can read it. Your first campaign doesn’t send until its list passes review.

“Do I have time to set this up?”

Setup is the onboarding form: your services, hours, and list upload or CRM connect. Provisioning is automatic from there — the work you keep is taking booked jobs.

“How do I explain this to my partner?”

Screenshot the box below and send it.

6. Is it for you?

One more honest note: RRE is new, and we don’t publish testimonials or results we don’t have. When real customer outcomes exist, they’ll appear with names and dates — not before.

7. If someone quotes you less

You will get a cheaper quote. Whole platforms now exist to let a marketing agency stand up an AI phone service under their own brand in an afternoon, and many of those agencies are good at their jobs. Price alone won’t tell you which one to pick, so here is what we’d ask — of them, and of us.

“Is my texting actually registered with the carriers — and under whose brand?”

US business texting has to be registered (A2P 10DLC for local numbers, verification for toll-free). Plenty of resellers skip it, or quietly put every client under one brand without saying so. Ask which it is, and ask them to explain the tradeoff rather than dodge it.

Ours, plainly: today your number sends under our registered brand and campaign. That’s why you can text the same week instead of waiting on carrier vetting, and why we don’t need your EIN to get started. The tradeoff is that it’s a shared registration, so we police what goes out — which is exactly why we only send to people you’ve actually done business with. As we grow, customers move to their own brand registration; we’ll tell you before that happens, not after.

“Who is liable if a text goes out at 9pm, or to someone who said stop?”

Under the TCPA that exposure runs $500 to $1,500 per message, and it lands on the business whose name is on the text. Quiet hours, STOP handling, and a suppression list that actually blocks a send are not settings you want to discover are missing. Ask to be shown the opt-out list.

“What happens to my number if you go away?”

Your phone number is your business. Ask who owns it, how you get it back, and how long it’s held if you stop paying. (Ours: we hold a released number for 90 days before it goes back to the carrier, and a number you already owned stays yours — we never hand back a number we didn’t buy.)

“What does it actually do beyond answering?”

Answering a missed call is table stakes now, and the price of it is falling. The money in this category is in the list you already own — past customers and dead quotes nobody has worked. Ask what the system does with those, and what it says to them.

“What are you not telling me?”

A flat monthly price is rarely the whole bill — calls, texts, and AI usage are usually metered on top. Ask for the metered rates in writing, and ask what a normal month costs for a shop your size.

If a cheaper vendor answers all five well, hire them — genuinely. What we won’t do is pretend the answers don’t matter because our number is bigger.